Hello. My name is Peter Irish.

I developed the PAL concept because I feel that market intelligence is critical to managers’ and executives’ consideration of alternative professional paths but it is typically far too expensive and, therefore, rarely used.

We would like to change that by making market intelligence about industries, companies, roles, and locations less expensive and more accessible.

It’s a simple concept summed up in the phrase:

“Look before you leap!”

And I should know, because I have leapt (judiciously) from one industry and role to another over the decades.

Like many of you, I have performed the duties of a manager, a director, a vice president, a CEO, a Chairman, and many other roles besides.

Unlike many, I moved between industries— from advertising to amusement parks, food manufacturing and marketing, hygienic products, POS and packaging, business coaching and consulting, and career management. You can read about my career in my LinkedIn profile. In fact, in my last role, I had the pleasure of leading an organization to be recognized by Forbes as one of the best in the industry for five years running.

But enough about me. What about you? Are you ready to seriously consider alternatives? That’s why we call it a “lab,” because you can perform experiments while exploring alternative future options based on live market data.

Let us know when you’re ready.